top of page

Privacy Policy

By using this website, you acknowledge your acceptance of Charlie's Boat & Marine's Privacy Policy. Your privacy is important to us, and we are dedicated to protecting your online privacy. This Privacy Policy outlines the personal information we may gather from you via our website, how we might utilize it, and who we might disclose it to. It is designed to provide clarity on the terms and conditions governing the collection and utilization of your data.

Personal Information We Collect

Our main objective in gathering your personal information is to enhance and tailor your interactions and experiences on our website.

We may gather information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you ("Personal Information"). Specifically, our website has gathered the following categories of Personal Information within the past twelve (12) months:

Categories of Personal Information: Types of Personal Information Collected

A. Identifiers

This category includes personal information such as name, telephone number, postal address, email address, social security number, date of birth, account name, IP address, or any other information you willingly provide to initiate a purchase transaction or subscribe to future communications from us.

B. Personal Information

This category encompasses information that identifies, relates to, describes, or can be linked with a specific individual, including but not limited to, name, signature, social security number, physical attributes or description, address, phone number, passport number, driver's license or state ID number, insurance policy details, education, employment, work history, bank account number, credit card number, debit card number, or any other financial information. It also includes name, address, telephone number, physical address, postal code, email address, company name, credit card number, income, or other financial information you may provide to obtain a quote or complete a purchase transaction.

C. Commercial Information

This category includes details about housing, products or services purchased, and purchasing and consumption patterns.

D. Internet or Similar Network Activity

This category comprises information about the type and version of browser, service provider, device identification data, any search engine or referral site used to find our website, and details about your interaction with the website, application, or advertisements.

E. Geolocation Data

This category refers to signals from your device that enable us to determine your location with reasonable accuracy.

F. Professional or Employment-Related Information

This category includes details such as occupation, employer name, employment status, work history, or business email address.

G. Inferences Drawn from Other Personal Information

This category encompasses information derived from your interaction with the website, application, or advertisements, as well as your browsing history.

How Your Personal Information Is Collected

We gather Personal Information that you provide voluntarily or through direct contact with us. Additionally, when you visit our website, we may passively or automatically collect further Personal Information and non-personally identifiable data about the methods you use to access our website and the content you interact with, such as through cookies placed on our site.


Requests for Unit Quotes

When requesting a unit price quote, you might need to furnish Personal Information including your name, address, telephone number, zip code, email address, and other transactional details relevant to the desired unit purchase. This information could be utilized to reach out to you with the requested quote or to seek further details. Though not obligatory, you can optionally provide financial information to facilitate a determination regarding units aligning with your quote parameters or your pre-qualification for financing, if desired.

Log Files

We utilize IP addresses for trend analysis, site administration, user movement tracking, and to collect generalized demographic and geographic data for overall usage. IP addresses are only associated with Personal Information if you submit a form requesting further details.


Surveys and Contests

Occasionally, this website may provide contests or seek information from you through surveys to gather insights into your thoughts on current services or potential new offerings. Participation in these surveys or contests is entirely optional, and you are not required to provide the requested Personal Information, such as your name, email address, mailing address, or demographic details (e.g., age, zip code). If you choose to participate in a contest, the contact details you provide will solely be used to notify winners and distribute prizes. Survey data will be utilized solely for monitoring or enhancing the usage and satisfaction of this website.


Use of Your Personal Information

We may utilize or reveal the Personal Information we gather for one or more of the following business purposes:

  • To operate our website and fulfill the products and/or services you've requested, as well as for marketing endeavors. Failure to provide the requested Personal Information may result in delays or prevent us from delivering products and/or services to you.

  • For multiple legitimate interests, depending on the specific purpose for which your Personal Information is being used. For instance, if you make an online purchase, we may collect your information to fulfill our contract with you, and also retain it after your transaction for efficient customer support. Our collection and processing of your Personal Information are grounded in your consent, contractual necessity, legal obligations, and/or our legitimate interest in conducting business. Legitimate interest refers to when we have a business or commercial rationale for utilizing your information, provided it doesn't infringe upon your rights and interests.

  • To share data with trusted partners or advertisers for statistical analysis, customer support, marketing, or other specified services. These third parties are strictly prohibited from using your Personal Information for any purpose other than providing services to us, and they are obligated to maintain its confidentiality.

  • To share lead data or analytics with original equipment manufacturers (OEMs) with whom we collaborate, aiding them in statistical analysis and dealer performance measurement.

  • To establish, manage, customize, and secure your account with us.

  • To notify you about additional products or services available from us or our affiliates.

  • To conduct surveys for research on your opinion of current or potential new services.

  • To assist in locating a dealer nearby.

  • To respond to your inquiries or for future marketing purposes. Unless you opt out, we may contact you via phone or email regarding specials, new products or services, Privacy Policy updates, or essential website and service announcements. We may also communicate with you via email or phone to provide requested services or address account-related issues.

  • To diagnose server issues, administer the website, personalize user experiences, and compile statistical data.

  • To gather navigational information to determine popular services or products, deliver customized content and advertising within our website, and understand user interests. This information is collected in aggregate and is not linked to specific individuals, except for specific services such as attribution reporting and customer account management.

  • To comply with law enforcement requests and applicable laws, court orders, or governmental regulations.

  • As described during the collection of your Personal Information or as outlined in the CCPA or CPRA.


Use of Cookies

Our website might utilize "cookies" to enhance your online experience. A cookie is a text file placed on your hard drive by a web page server. Cookies cannot execute programs or transmit viruses to your computer. They are uniquely assigned to you and can only be read by a web server within the domain that issued the cookie to you.

Cookies serve multiple purposes, such as determining if your device has accessed a specific online service previously. We employ cookies on our pages to enhance your website visit and facilitate certain functions, including the ability to identify units previously viewed on your device.


Who We Share Your Personal Information With

We do not sell, rent, or lease our customer lists to third parties. However, we may share your Personal Information with the following:

  • Our affiliates;

  • Service providers we engage to assist in delivering our services to you, such as payment service providers;

  • Other third parties that help us operate our business, such as marketing agencies and data aggregators;

  • Third parties approved by you, including social media platforms to which you choose to link your account or third-party payment providers.

In the past twelve (12) months, we have disclosed the following categories of Personal Information for business purposes:

  • Category A: Identifiers.

  • Category B: Personal information that identifies, relates to, describes, or can be associated with a specific individual.

  • Category C: Commercial information.

  • Category D: Internet or similar network activity.

  • Category E: Geolocation data.

  • Category F: Professional or employment-related information.

  • Category G: Inferences drawn from other Personal Information.

If mandated by law, or if deemed necessary in good faith, we will disclose your Personal Information without notice in the following circumstances: (a) to comply with legal obligations or respond to legal processes served on our company or website; (b) to safeguard and uphold the rights or property of our company; and (c) to act swiftly under urgent circumstances to ensure the personal safety of website users or the public.


Data Retention

We keep the Personal Information collected from you for the duration necessary to fulfill the purposes outlined in this Privacy Policy, such as providing requested services or complying with relevant legal, tax, or accounting obligations. This retention period remains in effect unless extended or permitted by law.


Access to Third Party Websites

This website may include links to external sites. Please note that we do not oversee the privacy practices of such external sites. We urge our users to review the privacy policies of any website gathering personally identifiable information. This privacy statement pertains exclusively to information collected by this website.



We implement measures to safeguard your information. When you provide sensitive information via our website, it is protected both online and offline. Anytime we gather sensitive information, it is encrypted and securely transmitted to us. We do not request sensitive Personal Information in online forms you may voluntarily fill out to express interest in a unit or service. The computers and servers storing Personal Information are maintained in a secure environment.


Children Under Thirteen

We prioritize safeguarding children's online privacy. We do not intentionally gather Personal Information from children under the age of thirteen, regardless of the source. Additionally, we do not share Personal Information from website visitors under the age of thirteen with any third party for any purpose whatsoever. If you are under the age of thirteen, you must seek permission from your parent or guardian before using this website.


Privacy Notice for California Residents

This Privacy Notice for California Residents is an extension of and specifically incorporates the information provided in the Privacy Policy. It applies solely to individuals residing in the State of California ("consumers" or "you"). We have adopted this Notice to comply with the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA"). Terms defined in the CCPA have the same meaning in this Notice.

Under the CCPA, we are obligated to disclose whether we sell Personal Information. We do not sell Personal Information, but we may share it with third parties or permit them to collect it from our Site or services under specific circumstances:

  • They are authorized service providers or business partners who have agreed to contractual limitations on the retention, use, and disclosure of Personal Information; or

  • You have directed us to disclose your Personal Information to third parties.

You have the right under California law to know:

  • The categories of Personal Information collected about you;

  • The sources from which Personal Information is collected;

  • The business or commercial purpose for collecting Personal Information;

  • The categories of third parties, if any, with whom Personal Information is shared; and

  • The specific pieces of Personal Information collected about you.

Please note that we are not required to:

  • Retain Personal Information collected for a single, one-time transaction if it is not ordinarily retained in the course of business;

  • Reidentify or link data not typically maintained as Personal Information; or

  • Provide Personal Information to you more than twice in a 12-month period.

Regarding any Personal Information shared or disclosed to third parties for business purposes, you have the right to know:

  • The categories of Personal Information sold or shared and the categories of third parties with whom it was sold or shared;

  • The categories of Personal Information disclosed for business purposes and the categories of third parties with whom it was shared.

Under the CCPA and certain other applicable privacy laws, you have the right to opt out of the sale or sharing of Personal Information and the use or disclosure of sensitive Personal Information. If you exercise this right, we will refrain from selling, sharing, or disclosing your Personal Information unless you provide express authorization.

Subject to exceptions provided under the law, upon receiving a verifiable request from you, we will:

  • Delete your Personal Information from our records;

  • Instruct service providers to delete your Personal Information from their records.

Please note that we may not delete Personal Information if necessary for:

  • Completing transactions or providing requested goods or services;

  • Detecting and preventing security incidents or fraudulent activity;

  • Complying with legal obligations.

California residents can request to view, correct, or delete Personal Information collected through the Consumer Privacy Form. You may make such requests twice within a 12-month period under the CCPA.

You have the right not to face discrimination for exercising your CCPA rights. Therefore, we will not deny you goods or services, charge different prices, or offer varied quality levels based on your exercise of these rights. We may offer financial incentives permitted by the CCPA, provided they are reasonably related to the value of your Personal Information and offered with written terms. Participation in such programs requires your prior opt-in consent, which you can revoke at any time.


Opt-Out & Unsubscribe

We value your privacy and offer you the option to opt out of receiving specific information announcements at any time. Users can opt out of receiving marketing communications from us by contacting us via email at Charlie's Boat & Marine. Additionally, users can unsubscribe from newsletters by using the unsubscribe link provided at the bottom of the newsletter.


Accessing this Website

This website is hosted on servers situated in the United States. Consequently, your connection will be routed through and to servers located within the United States. Any Personal Information you provide during your visit will be processed and stored on our web servers and other internal systems within the United States. By utilizing this website, you consent to the collection and utilization of your anonymous data, Personal Information, and/or form submissions for analytics and/or advertising purposes.


Updates to this Privacy Policy

We retain the right to modify and update this Privacy Policy. Any alterations will be implemented appropriately and promptly. We advise you to periodically review our Privacy Policy to stay informed of any revisions we may have made. Your continued usage of our website after an update to the Privacy Policy signifies your acceptance of the changes.

How to Exercise Your Rights and Contact Information

If there are changes to your Personal Information (such as email address or mailing address), or if you no longer wish to receive information from us, we will make efforts to rectify, update, or delete your Personal Information from our records. Should you have any inquiries or comments regarding this Privacy Policy, our information collection and usage practices outlined above, and your options and rights concerning such usage, please feel free to reach out to us at Charlie's Boat & Marine.

In the event of direct contact via email, we may request specific information to verify your identity. This may include:

  • Sufficient details for identification purposes (e.g., full name, email address, and phone number)

  • Explanation of the right you intend to exercise and the pertinent information related to your request.

If you wish to exercise your rights under CCPA, please utilize the Consumer Privacy Form.

If we are unable to verify your identity or confirm that the requester is the individual about whom we collected the information, we are not obligated to provide data access or data portability disclosures.

Any Personal Information collected from you for identity verification purposes in connection with your request will be used exclusively for verification purposes.

bottom of page